Clear facts
- Plain, factual content
- Entity clarity
- Consistent business details
- Question-and-answer content
AI Search · London
AI Search & Generative Engine Optimisation in London
ICE WIND helps your business get surfaced and cited in AI answers, from ChatGPT and Perplexity to Google AI Overviews, where more and more people now start their search.
We make your facts clear, structured and easy for these systems to quote, so they reach for you instead of a competitor.
What we deliver
What AI search optimisation covers
Generative engine optimisation (GEO) is the part of this work concerned with how clearly your business can be understood, cited and recommended inside a generated answer. Below is what that involves in practice.
Unsure which of the acronyms applies to you? Our guide to AEO, GEO and SEO sets out what genuinely differs and what to ask before buying any of it.
Machine-readable
- Structured data & schema
- An llms.txt file
- Clean semantic markup
- Fast, crawlable pages
Authority & citations
- Citable, sourced content
- Consistent name and details
- Presence across the web
- Monitoring in AI answers
What we solve
Problems AI search optimisation solves
The practical reasons clients come to ICE WIND for AI search.
Invisible to AIChatGPT and Perplexity don't mention you when people ask.
Competitors get citedAI Overviews point to rivals instead of you.
Not machine-readableYour content is hard for these systems to parse and quote.
No structured dataNothing tells AI what your business is and does.
Inconsistent factsYour details differ across the web, so AI can't trust them.
Losing clicksPeople get their answer from AI and never reach your site.
No visibilityYou have no idea how AI systems describe you.
GuessworkYou've heard this matters but don't know where to start.
Why ICE WIND
Why do AI search with us
We know the modelsWe build with LLMs, so we understand how these systems read and cite the web.
Structured-data expertsClean schema and machine-readable content are already how we build.
One team, whole stackContent, structure and development under one roof, with no hand-offs.
We wrote the guideSee our guide on how to get recommended by AI search for how we think about this.
Measured, not hopedWe check how AI describes and cites you, before and after.
London-based, UK registeredA trading brand of ICEWIND DALE CONSULTING LTD, registered in England and Wales (company 15925349).
Selected work
Proof, not promises
Machines read what you publish, not what you meant. On CanaCore we gave every service page its own three-question FAQ, so no two pages publish the same FAQPage markup, and added BreadcrumbList, Service and BlogPosting data where there had been none — each block built only from questions actually shown on the page.
Capabilities
Capabilities we bring
We choose the right work for each site. These are the capabilities we bring to AI search.
Entity & schema
Structured data
llms.txt
Content structuring
Fact consistency
Citations & mentions
Technical readability
Answer monitoring
How we work
From first call to steady wind
AuditWe check how AI systems currently see, describe and cite your business.
StructureWe make your facts clear and add schema, clean markup and an llms.txt file.
PublishWe shape citable content that answers the questions people ask AI.
MonitorWe track how you appear in AI answers and keep improving it.
FAQ
Common questions
What is AI search optimisation?
It's the work of getting your business surfaced and cited when people ask AI tools like ChatGPT, Perplexity or Google's AI Overviews, rather than only ranking in the classic blue links.
Is this the same as SEO?
It's related but not the same. Good SEO helps, but AI systems favour clear facts, structured data and citable content. We do both, and they reinforce each other: see our SEO service in London, or local SEO for London businesses if your customers are nearby.
How do you get us into AI answers?
We make your facts unambiguous, add structured data and an llms.txt file, keep your details consistent across the web and publish content that directly answers common questions.
Can you measure it?
Yes. We check how AI tools describe and cite your business before we start and track how that changes as we improve your content and structure.
Do we need a new website?
Usually not. We work with your existing site, improving its structure, content and markup. If the site is holding you back, we can redesign it too.
Where can I read more about your approach?
We've written a guide on how to get recommended by AI search, on our blog, which walks through the thinking behind this service.
Explore more
Explore other specialisations
Free AI-search audit
hello@icewind.uk
+44 7782 222054
Find out how AI describes your business
Send us your website and we'll check how ChatGPT, Perplexity and Google's AI Overviews currently see you, and where the quickest wins are to get cited.
Get an AI-search audithello@icewind.uk
+44 7782 222054