Web Development · London

Web Development in London

ICE WIND designs and develops fast, reliable websites and digital platforms for businesses, products and new ventures.

From a single landing page to a full multi-page platform, we handle design, frontend, backend, integrations, deployment and ongoing support — as one team of designers and web developers rather than a chain of contractors. The design half of the work has a page of its own.

What we build

What we build and provide

The concrete products, systems and deliverables included in this specialisation.

Web Development

Websites & platforms

  • Corporate & business websites
  • Landing & marketing pages
  • E-commerce stores & product catalogues
  • Portals & booking platforms
Web Development

Rebuilds & modernisation

  • Website redesigns & rebuilds
  • Legacy website modernisation
  • CMS-based websites where appropriate
  • Content migration without losing what matters
Web Development

Engineering

  • Frontend & backend development
  • Third-party service integrations
  • Performance, accessibility & responsive behaviour
  • Deployment & ongoing support

Not everything described as a website is one. If the thing you need has logins, dashboards and workflows behind it, it is closer to web application development; if it belongs on a phone, it is mobile app development. The same team covers all three, so we will tell you which one you are actually asking for.

E-commerce

E-commerce web development

An online shop is a website with a payment path attached, and most of the work sits behind that path. These are the parts we build.

E-commerce

Catalogue

  • Product catalogues with categories, filters and search
  • Variants, stock and pricing rules
  • Product pages that read well and can be indexed
E-commerce

Checkout & accounts

  • Checkout with as few steps as the order allows
  • Payment provider integration
  • Delivery options, tax handling and order confirmation
  • Customer accounts and order history where the shop needs them
E-commerce

Integrations & measurement

  • CRM, stock and accounting system integrations
  • Email, delivery and other third-party services
  • Performance on mobile as well as desktop
  • Analytics across the route from product page to completed order
What we solve

Problems this service solves

The practical situations clients usually bring to ICE WIND.

An outdated or slow siteA website that loads slowly or looks dated and no longer reflects the business — usually a case for a website redesign and rebuild rather than another patch.
A site that doesn’t convertTraffic arrives but enquiries don’t — the structure and messaging get in the way.
Template & no-code limitsYou’ve outgrown a template or no-code platform and need something built properly.
Fragmented contractorsWork is spread across freelancers with no one owning the whole picture.
A new launchYou’re launching a business or product and need a credible presence quickly.
Unclear technical scopeYou know the goal but not the technical route to get there.
Why ICE WIND

Why work with us

One team, whole stackDesign and development under one roof, with no hand-offs between separate agencies.
Builders who consultOur advice comes from shipping real products, not from slide decks.
Clear before we startScope, timeline and cost are agreed before work begins.
Right-sized solutionsWe match the approach to the actual task — no overengineering, no fragile shortcuts.
Support after launchWe stay on for monitoring, updates and improvements once you are live.
London-based, UK registeredA trading brand of ICEWIND DALE CONSULTING LTD, registered in England and Wales (company 15925349).
Selected work

Two published projects

One in Tallinn, one in London. Both are described in full on their own pages.

Case study

Barsion

A managed IT company whose own site was a WordPress build carrying a page-builder and a stack of plugins. We replaced it with a hand-written bilingual site with no build step and no dependencies: first contentful paint went from 7.7 seconds to under half a second, network requests from 90 to 12, and the finished page makes zero third-party requests. Read the Barsion case study.

Case study

Lamar Academy

A Mayfair clinic and training academy that needed one site to serve patients and practitioners without becoming two. We designed and built a responsive site with separate Clinic and Academy routes, scannable pricing and team content, analytics-ready events and a lightweight zero-dependency delivery package. Read the Lamar Academy case study.

Capabilities

Technologies and capabilities

We choose the right tools for each task. These are the capabilities we bring to this work.

Responsive frontend development
Backend systems & APIs
Databases
CMS integration
E-commerce & payments
Third-party integrations
Cloud deployment
Analytics
Performance & accessibility
Mobile-friendly interfaces
How we work

From first call to steady wind

DiscoverWe dig into your goals, constraints and current setup, then define scope together.
DesignArchitecture, stack and UX are fixed before a single line of code is written.
BuildIterative development with demos along the way — you always see progress.
Launch & supportDeployment, monitoring and ongoing care once you’re live.
FAQ

Common questions

How much does a website cost?
It depends on scope. A one-page site is very different from a multi-section platform with custom features. We give a clear, itemised estimate once we understand what you need — and never quote a number that ignores the actual project.
How long does development take?
A simple site can be ready quickly; larger platforms take longer. We agree a realistic timeline before work begins and show progress as we go.
Can you redesign an existing website?
Yes. We regularly rebuild and modernise existing sites, keeping the content and structure that work and improving the rest.
Can you work with our existing branding?
Yes. We can build around your current brand and guidelines, or refine them where it helps the result.
Do you provide support after launch?
Yes. We offer monitoring, updates and improvements once you are live, at a pace that suits you.
Do we need a technical brief?
No. A short description of your goal and audience is enough to start. We turn that into a clear scope together.
Start a project

Let’s build the right version of your project

Tell us what you want to create, what stage you are at and what outcome you need. A formal technical brief is not required.

Start a project
[email protected]
+44 7345 058863