Say what you do
- Service pages
- Clear prices or price ranges
- Areas and hours you cover
- Photos of your real work
Small Business · London
Web Design for Small Businesses in London
ICE WIND builds small business websites in London: a short, fast site that brings in enquiries, calls, bookings or orders, and that you can update yourself.
Trades, consultants, clinics, studios, local services and shops. We scope the project around the budget and the one or two things the site actually has to do.
A different project
Why a small business site is a different project
A small business is not a smaller version of a large one. The budget is different, the page count is different, and there is nobody in-house whose job is the website. A bigger build with more sections, more stakeholders and more moving parts is a different piece of work — that is our general web design service.
A smaller budget, spent deliberatelyThe money goes into the pages that bring work in. We say plainly what is worth building now and what can wait.
Fewer pages, agreed up frontMost small businesses need a handful of pages, not a large structure. We agree the list before anything is designed.
One or two jobs, not a wish listThe site exists to get an enquiry, a call, a booking or an order. Everything else on it supports that.
No marketing team behind itThere is nobody in-house to brief, review and feed the site. We keep the work on our side and the decisions on yours.
You are the one updating itPrices, photos and opening hours change. You should be able to change them in a few minutes, on a phone, without calling a developer.
Scope you can actually finishA project sized to a small business gets launched. An oversized one stalls half-built and never earns anything back.
What we build
What we build for small businesses
The concrete parts that get a small business found, contacted and booked.
Turn visits into work
- Short enquiry forms
- Click-to-call & WhatsApp
- Online booking where it fits
- Simple checkout or click & collect
Get found & measure
- Local SEO
- Google Business Profile
- Simple analytics
- Fast on mobile
What we solve
Problems this solves
The practical reasons small businesses come to ICE WIND.
No websiteYou rely on a social profile or a directory listing and own none of it.
Nothing reaches youPeople look at the site and no enquiry, call or message arrives.
Hard to get in touchThere's no obvious way to call, message or book from a phone.
Invisible locallyYou don't come up when people nearby search for what you do.
Nobody knows what you chargeWith no prices or ranges on the page, people stop and ask someone else.
Hard to updateChanging a price, a photo or an opening hour is a hassle, so it never happens.
Slow on phonesMost people arrive from a phone and the site is awkward there.
No idea what worksYou can't see how many people visit or which page brings the calls.
Why ICE WIND
Why small businesses choose us
Built for phones firstMost people find a local business on a phone, so that's the version we design and test first.
Contact route on every pageEnquiry form, click-to-call, WhatsApp or booking, whichever your customers actually use.
One team, whole stackDesign and development under one roof, with no hand-offs.
Found nearbyWe set up local SEO and your Google Business Profile so you show up on the map.
Yours to runYou can edit the content yourself, and the domain, hosting and accounts stay in your name.
London-based, UK registeredA trading brand of ICEWIND DALE CONSULTING LTD, registered in England and Wales (company 15925349).
Capabilities
What we bring
We choose the right tools for each business. These are the capabilities we bring.
Services & pricing pages
Enquiry forms
Click-to-call & WhatsApp
Online booking
Simple checkout
Click & collect
Local SEO
Google Business Profile
Analytics
Mobile speed
How we work
From first call to steady wind
DiscoverWe work out what the site has to achieve, who it's for, and what budget it has to fit inside.
DesignWe agree the page list, then design a short, fast site with the contact route always in reach.
BuildWe build it, wire up forms, calls, messaging, booking or ordering, and set it up so you can edit it, with demos along the way.
Launch & supportWe launch, set up local SEO and stay on for updates once you're live.
FAQ
Common questions
How many pages does a small business website need?
Usually a handful: what you do, your services and prices, who you are and how to get in touch. We agree the page list before design starts, so the budget goes into the pages people actually open.
Can we update the site ourselves?
Yes. We build it so you can change prices, photos and text yourself, without needing us each time.
Do we need online payments or a full shop?
Not to start. Many small businesses launch with enquiry forms, click-to-call, WhatsApp or click and collect, and add a checkout later if the business needs one.
Can customers book online?
Yes, where booking suits the business. We integrate with your booking system or set one up, so people can book outside your opening hours.
Will we show up in local searches?
Yes. We set up your Google Business Profile and local SEO so you appear when people nearby search for what you do.
We have nobody in-house to run a website. Is that a problem?
No. We scope the site so it works without a marketing team behind it: few pages, simple editing, and support from us when you want a change made.
Explore more
Explore other specialisations
Start a project
[email protected]
+44 7345 058863
Get a site that brings the work in
Tell us what your business does and what you'd like the site to achieve. We'll come back with a scope that fits a small business budget. A formal technical brief is not required.
Start a project[email protected]
+44 7345 058863