Strategy & structure
- Website strategy
- Information architecture
- User journeys
- Conversion-focused page structure
Web Design · London
Web Design in London
ICE WIND designs clear, modern and responsive websites that communicate value quickly and guide users towards meaningful action.
And because we also build, our designs are made to be shipped — no disconnect between a polished mock-up and what actually gets developed. If you want the same team to develop the site as well, that is how most of our projects run.
What we build
What we build and provide
The concrete products, systems and deliverables included in this specialisation.
Design
- Wireframes
- Responsive interface design
- Landing-page & corporate site design
- Product & SaaS interface design
Systems & delivery
- Visual systems
- Design for accessibility & usability
- Design prepared for development
- Redesign of existing websites
Most projects fall into one of three groups: business websites, landing pages, and product or SaaS interface design. As a web design studio in London we take all three, and the scope is agreed before any design work starts. If you run a smaller company and want a clear, straightforward site rather than a platform, start with web design for small businesses.
What we solve
Problems this service solves
The practical situations clients usually bring to ICE WIND.
An outdated lookThe site looks dated and no longer matches the quality of the business — usually the point for a full website redesign rather than another patch.
Unclear messagingVisitors can’t tell what you do or why it matters within seconds.
Confusing navigationPeople can’t find what they came for.
Poor mobile experienceThe site is awkward or broken on phones.
Inconsistent identityColours, type and components vary from page to page.
Low conversionThe layout doesn’t guide visitors towards enquiry or action.
Undeliverable designsA design was created that can’t realistically be built.
A hard-to-use product UIA product interface confuses the people who rely on it, whether it sits in a browser or in a mobile app.
Why ICE WIND
Why work with us
One team, whole stackDesign and development under one roof, with no hand-offs between separate agencies.
Builders who consultOur advice comes from shipping real products, not from slide decks.
Clear before we startScope, timeline and cost are agreed before work begins.
Designed to be builtBecause we develop too, every design is realistic and ready for development — what we draw is what gets shipped.
Support after launchWe stay on for monitoring, updates and improvements once you are live.
London-based, UK registeredA trading brand of ICEWIND DALE CONSULTING LTD, registered in England and Wales (company 15925349).
Selected work
Two projects we designed and built
One in London, one in Tallinn. Both are described in full on their own pages.
Lamar Academy
A Mayfair aesthetic clinic and professional training academy needed one website for two very different visitors. We gave patients and practitioners separate routes inside a single brand, with team profiles, treatment pricing and city dates structured so they can be scanned rather than read. Read the Lamar Academy case study.
Barsion
A managed IT company in Tallinn whose own site was slower than the service it sells. The redesign replaced a repeated card grid with a hairline layout and a single accent colour, and took first contentful paint from 7.7 seconds to under half a second, network requests from 90 to 12, and third-party requests to zero. Read the Barsion case study.
Capabilities
Technologies and capabilities
We choose the right tools for each task. These are the capabilities we bring to this work.
Information architecture
Responsive interface design
Wireframes & prototypes
Landing-page design
Product & SaaS UI
Design systems
Accessibility & usability
Design ready for development
How we work
From first call to steady wind
DiscoverWe dig into your goals, constraints and current setup, then define scope together.
DesignArchitecture, stack and UX are fixed before a single line of code is written.
BuildIterative development with demos along the way — you always see progress.
Launch & supportDeployment, monitoring and ongoing care once you’re live.
FAQ
Common questions
Do you provide design without development?
Yes. We can deliver design on its own, prepared and documented so your own team can build it.
Can you redesign our existing website?
Yes. We redesign existing sites, keeping what works and improving clarity, structure and conversion.
Will the design work on mobile devices?
Yes. Every design is responsive and checked across desktop, tablet and mobile.
Can you use our existing brand identity?
Yes. We design within your brand, and can tighten or extend it where that helps.
Do you create wireframes and prototypes?
Yes. We use wireframes and prototypes to agree structure and flow before visual design.
Can ICE WIND also develop the finished website?
Yes. We can design and build the same project, which removes the hand-off between separate design and development agencies.
Explore more
Explore other specialisations
Start a project
[email protected]
+44 7345 058863
Let’s build the right version of your project
Tell us what you want to create, what stage you are at and what outcome you need. A formal technical brief is not required.
Start a project[email protected]
+44 7345 058863