Audit & strategy
- Current-site audit
- Performance & SEO review
- Analytics & user-behaviour review
- Redesign strategy & roadmap
Website Redesign · London
Website Redesign in London
ICE WIND redesigns existing websites into clear, modern and fast experiences that convert better — without losing the search rankings you have already earned.
We start with a free express audit of your current site, keep what already works, and rebuild the rest with 301 redirects and migrated metadata so SEO is protected on launch.
What we deliver
What a redesign includes
The concrete work, deliverables and safeguards included when we redesign an existing website.
Working out the budget first? Our guide to what a website redesign costs in the UK has 2026 price ranges and a test for whether you need one at all.
Design & rebuild
- Modern responsive design
- Content restructure & rewrite
- Conversion-focused layout
- Accessibility & usability
Migration & SEO
- URL mapping & 301 redirects
- Metadata & structured-data migration
- Core Web Vitals & speed
- Launch checks & monitoring
What we solve
Problems a redesign solves
The practical reasons clients come to ICE WIND for a redesign.
An outdated lookThe site feels dated and no longer reflects the quality of the business.
Slow load timesPages are heavy and slow, especially on mobile, and visitors leave.
Poor mobile experienceThe layout is awkward or broken on phones and tablets.
Low conversionTraffic arrives but few visitors enquire, buy or take action.
Hard to updateAn ageing or over-complicated CMS makes simple edits painful.
Inconsistent identityYears of small edits have left colours, type and components out of sync.
Fear of losing SEOYou want a new site but can’t risk losing rankings and traffic.
Not accessibleThe current site is hard to use for people relying on assistive technology.
Proof
What a rebuild changed for Barsion
Barsion came to us with a site that took 7.7 seconds to show anything at all. These are measured figures from that rebuild, not estimates — the full write-up is in the Barsion case study.
7.7 s → under 0.5 sFirst contentful paint, measured before and after the rebuild.
90 → 12 requestsNetwork requests needed to render the page.
Zero third-party requestsNothing is fetched from outside the site’s own domain after the rebuild.
Why ICE WIND
Why redesign with us
SEO preserved on migrationURLs mapped, redirects in place and metadata migrated, so the new site keeps the rankings you have.
One team, whole stackAudit, design and development under one roof, with no hand-offs between separate agencies.
Built for speedEvery redesign targets Core Web Vitals, so the new site is faster, not just prettier.
Clear before we startAfter the free express audit, we agree scope, timeline and cost before any work begins.
Keep what worksWe protect the content, pages and brand that already perform, and improve everything around them.
London-based, UK registeredA trading brand of ICEWIND DALE CONSULTING LTD, registered in England and Wales (company 15925349).
Selected work
Proof, not promises
A redesign is not always the answer. CanaCore was a live platform whose design was fine — the problems were underneath it. We made it secure, legible to search and safe to change without touching the design, the brand or the product. Barsion is the opposite call: there, rebuilding was the right one.
Capabilities
Capabilities we bring
We choose the right approach for each site. These are the capabilities we bring to a redesign.
Site & SEO audit
Redirect mapping
Content migration
Responsive redesign
Core Web Vitals
Accessibility (WCAG)
Analytics & tracking
CMS migration
How we work
From first call to steady wind
AuditA free express audit of your current site: performance, SEO, structure and user experience.
PlanWe agree the new structure, URL and redirect map, and scope before any design begins.
Redesign & buildNew design and rebuild, iteratively, with demos along the way so you always see progress.
Migrate & launchRedirects live, metadata migrated and monitoring on, for a faster site with its rankings protected.
FAQ
Common questions
Will a redesign hurt our search rankings?
No. We protect SEO on migration: we keep or carefully map URLs with 301 redirects, migrate titles, meta and structured data, and check everything after launch so rankings are preserved.
Can you keep our current content and brand?
Yes. We keep what works (your content, brand and any pages that already perform) and improve clarity, structure, speed and conversion around them.
How long does a website redesign take?
Most redesigns take a few weeks, depending on the number of pages, the content that needs restructuring and how much new material is required. We agree the timeline before work begins.
Can you redesign on our existing platform, or move us to a new one?
Both. We can redesign in place on your current platform, such as WordPress or Shopify, or migrate you to a faster, easier-to-maintain setup, whichever suits the project better.
Will the new site be faster?
Yes. We rebuild for performance and Core Web Vitals (optimised images, clean code and sensible hosting) so the site loads quickly on mobile and desktop.
Do you offer a free audit before we commit?
Yes. We start with a free express audit of your current website (performance, SEO, structure and user experience) so you can see what a redesign would improve before deciding anything.
Explore more
Explore other specialisations
Free express audit
hello@icewind.uk
+44 7782 222054
See what a redesign would improve — free
Send us your current website and what you want it to do better. We’ll come back with a free express audit of performance, SEO, structure and conversion. A formal technical brief is not required.
Get a free audithello@icewind.uk
+44 7782 222054